Follow two free skiers as they journey from coast to coast

Article by Roberto Fuzzy

Would you like to be the one taking a coast-to-coast trip in the U.S. in the new Subaru 2013 XV Crosstrek? Would you like to be the one to visit some great mountain resorts, push your slope side skills to the limit and produce cool videos of it all on the way?

I definitely would like to be the one to do all that. Well, if only I could ski well enough. Two guys have just started with exactly that - a journey in the U.S. in a 2013 Subaru XV Crosstrek. The names of the guys are Luke aka "Lupe" Hagearty and Liam McKinley. Luke will be the designated skier and Liam will be doing his best to get all the great action on the film.

Both guys were handpicked by Nordica and they are doing it in celebration of the ten year anniversary of Subaru-Nordica Service Team. For ten years Subaru and Nordica technical reps have traveled the country in Subaru Outback models, visiting loads of ski-related consumer facing events.

"Subaru and Nordica have worked together for a decade to help build their brands and grow consumer awareness of the incredible products each offers," said Andy Hare, director of product and promotions, Nordica USA.

The film material taken on the XV Crosstrek Run will be packaged by students from Champlain College into short videos and will be made available for everyone to see and also publish on their own sites through http://www.multivu.com/players/English/59476-xv-crosstrek-run/.



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